Straight out of art school, driven by a mad obsession to make album cover art, I had to travel 3000 miles from Manchester England to New York City to make it happen. I began working at the legendary hip-hop and electronic label Tommy Boy Records, and later moved on to Atlantic and Elektra Records, where I art directed and designed a wide range of iconic covers during an incredible era in the music industry.
This experience paved the way for the launch of my own boutique studio, The Fold Associates. Through this venture, I applied my creative vision to a variety of high-profile projects, including two award-winning issues of Big Magazine and a captivating multi-screen interactive installation for the CDC in Atlanta. My work also extended to the world of fashion, offering creative direction for the avant-garde label VPL, and orchestrating their runway shows that became fashion week's must-see events. Other notable clients during this time included Marc Jacobs, DKNY, MTV, Rizzoli Publishing, and Sony Music.
I continued to expand my career as Creative Director at JWT, where I initially worked on campaigns for clients such as Microsoft, Johnson and Johnson, Kimberly Clark, De Beers, Macy’s, and T. Rowe Price. Later, I created memorable TV, print, and digital content for Puma, starring Rihanna and Usain Bolt in the acclaimed 'Forever Faster' campaign. I also took on a lead creative role for luxury watch brands Rolex and Tudor, creating elegant and highly crafted global 360˚ campaign launches, including 'Live for Greatness' and 'Perpetual' for Rolex, and the 'Born to Dare' campaign for Tudor.
