Vaseline Brand Guidelines (edited)
I was tasked with creating a cohesive visual identity system for presenting the various products within the Vaseline Lotion range. To follow up I created comprehensive Brand Guidelines that define the overall look and feel of the brand.
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Kyndryl designs, builds and modernizes the mission-critical technology systems that the world depends on everyday.
Our task was to engage and inspire our audiences around the power of progress. We were challenged to stand out through bold ideas delivered with bold executions.
The PRO campaign was an opportunity to present the Kyndryl brand and the power of progress to employees, customers, prospects, partners and investors.
Kyndryl PRO Campaign
Kyndryl Brand Guidlines (edited)
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B2B S&P Global Pitch
Creative direction and design for S+P global campaign pitch ‘Know Forward.’
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Rolex Brand Refresh Exploration
Using the graphic elements integral to the product itself (hour markers, typefaces, numerals, etc.) I extracted and expanded these elements in the concentric spaces surrounding the product to create a dynamic graphic treatment whilst reinforcing the ‘Perpetual’ brand idea.
OOH experiment
Using watch details and luminous watch elements
Wunderman Thompson -
Rolex Group Office Re-Design
I was tasked with redesigning The Wunderman Thompson Rolex Group office space. This was a complete re-skin, that included lighting, furniture recommendations, color scheme, and overall layout. The brief was to create a space that aligned with the aesthetics of the Rolex brand. It should showcase the Rolex work for visiting clients and be a comfortable and inspirational space for the team to work in.
Renders by Mamus Creative.
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Existing office space
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Wunderman Thompson
New York Office
Graffiti Project
During the Pandemic the Wunderman Thompson New York office relocated to 3 World Trade Center. During that transition, the Agency wanted to create artworks that would adorn the interior walls of the office space. It was decided that we would commission NY-based graffiti and street artists to create works that celebrated the 4 core values of the agency - In It Together, Listening, Creative Bravery, and Positivity. We documented the creative process over several months and are currently editing a short film that celebrates the entire process. Check back soon for the edit.
Perpetual Excellence
Retailer Print and Social
Part of the Rolex Perpetual Excellence campaign was to create print and digital communications for the launch of new Boutiques around the world. Each ad needed to be unique to the Authorized Retailer’s location. We created custom illustrations of the boutique facades and included them into a pre-templated design for each boutique launch. For Instagram, we used animations to draw-on the illustrations for each location.
Ilori Sunglasses
Promotional Material
Ilori Sunglasses asked us to create materials that would help sell in the idea of Illori to prospective investors. The resulting book was a luxurious expression of the brand through the medium of print. I used multiple paper stocks, embossing, die cutting, and special inks to convey the brand philosophy. The finished book was presented in a specially designed screen-printed plastic slip case
