LIVE FOR GREATNESS CAMPAIGN - TV
ROLE: CREATIVE DIRECTION AND DESIGN
The Live For Greatness TV combined dynamic live-action shots taken in iconic, yet unoccupied, sporting arenas with timeless archival footage from Rolex-sponsored events held in the same venues.
The Masters
Wimbledon
24 Hour Le Mans
The Open
LIVE FOR GREATNESS CAMPAIGN - PRINT
ROLE: CREATIVE DIRECTION AND DESIGN
These mesmerizing print layouts intricately weave together the story of Rolex's enduring association with Greatness throughout the ages.
Live For Greatness Case Study