WUNDERMAN THOMPSON NY OFFICE GRAFFITI PROJECT

ROLE: CREATIVE DIRECTION / EDITOR / SOUND DESIGN

Wunderman Thompson wanted to create enthusiasm among its employees for their upcoming move to a new downtown office space. To solve this challenge, our creative team proposed incorporating the vibrant and imaginative street art found in the new neighborhood onto the company walls. Four renowned NY graffiti artists were entrusted with the task, collaborating to craft artwork inspired by the agency's four core values - ‘In It Together,’ ‘Listening,’ ‘Creative Bravery,’ and ‘Positivity.’ As Creative Director on the project, I got to oversee its installation and document its evolution. I designed a soundtrack inspired by the famous NYC Subway bucket drummers to accompany the resulting short film.