ROLEX
SUBMARINER LAUNCH

ROLE: CREATIVE DIRECTION AND DESIGN

When Rolex launched an updated edition of their iconic dive watch the Submariner, it was a highly anticipated moment within the watchmaking community. This legendary watch was first introduced in 1953, and has seen only a handful of small incremental changes to its design since. Given the importance of this launch, which was the first update to the watch design since 2012, Rolex wanted to celebrate on a global scale with a heroic OOH, print and digital presence.