PERPETUAL EXCELLENCE CAMPAIGN
ROLE: CREATIVE DIRECTION AND DESIGN
The word Perpetual appears on the dial of every Rolex watch. In 1931, Rolex invented and patented the world's first self-winding mechanism with a Perpetual rotor. It is today at the heart of every modern automatic watch.
We created a 360˚ campaign that focuses on the World of Rolex and its perpetual strive for excellence in everything it does.
PERPETUAL EXCELLENCE - CROWN FILMS
Working with Quad ,Paris, we leveraged the simplicity of the Crown Print Campaign to create short films for Rolex’s digital channels. Using CGI we were able to meticulously recreate the craftsmanship of the watches and explore them in detail. The Crown animates by extruding itself from the background and the films resolve by aligning compositionally with the print campaign.
Watch CGI by Quad Paris
PERPETUAL EXCELLENCE - DIGITAL CONTENT / TV
Rolex sponsors hundreds of events, organizations, and participants in the fields of sports, art, entertainment, culture, and exploration. Within each sponsorship resides a perpetual, reciprocal relationship–supporting the institutions, endeavors and journeys of human achievement, that in turn build the legend of Rolex.
Editing these stories meant we had to do a deep dive into archival broadcast footage, finding the right balance of drama and history to propel each story forward.
Tennis Roger - Federer
Golf - Masters
Music
Motorsport
Yachting
Equestrian
PERPETUAL EXCELLENCE - PRODUCT PRINT CAMPAIGN
Working with the renowned Swiss photographer Joel Von Allmen, We conceived a watch campaign that fused the Brand Identity with the Product. Nesting the Watch on top of the Rolex Logo, reinforced the Brand awareness and created a design element that we were able to mirror throughout all product communications.
PERPETUAL EXCELLENCE - SPONSORSHIP PRINT
Designing the template for sponsorship print meant finding an adaptable grid that would reflect the elegance of the Brand, and enable the wide ranging content to shine. Using existing imagery I worked with our design team to art-direct the assemblages to tell our most compelling sponsorship stories
