Client facing Manifesto Film

TUDOR - BORN TO DARE

ROLE: CREATIVE DIRECTION AND DESIGN

Relaunching a 50 Year-old Brand Globally

Tudor was created to be a reliable companion to adventures thanks to its durable design and commitment to producing quality products. It was a well-established brand in China and Hong Kong but mostly unknown in the rest of the world. Our brief was to increase Brand Awareness worldwide quickly.

The mid-range luxury watch category is led by novelty, tech innovation, glittery associations, and lifestyle. We drew upon Tudor's history and roots as a rugged, field-tested product created with integrity, not superficial flash. We established a unique but straightforward brand platform for Tudor coming from its core that we could infuse into the entire customer journey. Reinforcing Tudor as a brand that takes risks and makes bold statements, one which will continue to innovate to push the boundaries of possibility and take watchmaking into the next generation.

Born to Dare key ambassadors include; Lady Gaga, David Beckham, New Zealand’s All Blacks rugby team, and Jay Chou (One of Asia’s biggest pop icons) for additional regional focus.

DAVID BECKHAM
BORN TO DARE - DARING STORIES DIGITAL/SOCIAL CONTENT

Celebrated as an English footballer renowned for his exceptional career and contributions to the sport, David Beckham's influence extends beyond football into fashion, philanthropy, and popular culture.

We created film content for Tudor’s digital channels that delved into David Beckham’s connection with the 'Born To Dare' ethos.

Creative direction and Design for social posts

DAVID BECKHAM
BORN TO DARE - PRINT

ALL BLACKS
BORN TO DARE - TV/DIGITAL

Tudor Watches partnered with the All Blacks Rugby Team. Famed for their international success, the All Blacks have often been regarded as one of the most successful sports teams in history.

For this film, We juxtaposed stock footage of nature at its most fierce against that of the Haka chant, a war cry meant to intimidate their opponents, used by the All Blacks at the beginning of their games. The cause-and-effect story that ensues reinforces the Tudor - ‘Born To Dare’ message.

ALL BLACKS
BORN TO DARE - SOCIAL CONTENT

During a meticulously organized 3-day shoot, we documented the players in the locker room, training on the field and in the gym, captured portraits, and conducted interviews with key players using still photography and film.

We created a library of materials that enabled us to populate all social, digital and print channels for the duration of the campaign.

Art-direction and design for social posts

BEAUDEN BARRETT
BORN TO DARE - DARING STORIES DIGITAL CONTENT

Beauden Barrett is the All Blacks fly half and a two-time World Rugby Player of the Year. He has been an integral part of the All Blacks success since his debut in 2012.

We crafted film content for Tudor’s digital channels that explored Beauden Barrett’s connection with the 'Born To Dare' ethos.