ROLEX - WOMEN’S CAMPAIGN
INSPIRING STORIES

ROLE: CREATIVE DIRECTION AND DESIGN

In a culture built on empty celebrity and instant gratification. Where women are made famous for flaunting over-the-top lives and obsessing over their looks, stories of substance are getting lost in a sea of overnight stardom, yet the world wants stories of strong female role models.

Rolex has a long history of supporting the top achievers in the world. Our goal was to stay true to their brand, and celebrate women making a real impact in the world by developing a platform to share their stories.

ROLEX WOMEN - DIGITAL CONTENT FILMS

The Rolex Women Campaign was the first major media partnership for Rolex. The campaign ran across Hearst Media, including every Elle channel, even the navigation of their site. The Campaign focussed on existing female Rolex testimonials within the brand's sport and culture categories and created portraiture print and web content, behind-the-scenes images, and short films that explored each Woman's extraordinary talent and achievements. Rolex was able to leverage Hearst Magazine's massive digital and traditional media following while retaining specific content for their own use in print and Rolex-specific digital channels

Garbiñe Muguruza

Chris Evert

Sylvia Earl

Yuja Wang

ROLEX/HEARST PARTNERSHIP ELLE.COM LANDING PAGE

ROLEX WOMEN’S PRINT CAMPAIGN

I collaborated with photographer Ben Hasset on the Rolex Women’s campaign because of his talent for capturing genuine emotion in his portraits. These images needed to convey an authentic sense of strength and grace without appearing forced.